We turn Meta and Google spend into predictable, profitable scale.
Next Nova installs the Meta Growth Engine: structured testing, clean attribution, and senior strategist oversight, so your budget only grows when profit holds.
Scaling ad spend without a system is just expensive guessing.
For serious brands that need profitable, measurable growth, Next Nova engineers full-stack growth systems across Meta, Google, Shopify and AI Search, unlike generalist agencies and freelancers that chase vanity metrics and run campaigns without a system.
Profit over vanity
We optimise for ROAS, CAC and revenue. Impressions and likes are never the goal. Budgets rise only when profitability holds.
Systems over guesswork
Structured account architecture and testing frameworks replace random creative and hope. Every decision is a repeatable step, not a gamble.
Senior oversight
A senior strategist owns every account. No junior autopilot, no set-and-forget. The person planning your growth is the person running it.
One five-step system, measured against profit.
The Meta Growth Engine is how we take an account from leaking spend to compounding, profitable scale. Each step is deliberate, documented, and reported when it matters.
Audit & tracking
Pixel, CAPI and event validation so the data behind every decision is clean and deduplicated.
Account architecture
A structured campaign, ad set and audience map built for signal, control and scale.
Creative testing
A cadence of structured hypotheses, not random posts. Winners compound; losers are cut fast.
Profitable scaling
Budgets scale only when profit holds. Guardrails before gas, every time.
Attribution & reporting
Blended, real-revenue reporting, so you see what actually drives profit, not in-platform vanity.
Four channels. One growth system.
Meta, Google, Shopify and AI Search run as one engine, so acquisition, conversion and retention pull in the same direction instead of competing for credit.
Meta Ads Management
Full-funnel paid social engineered for profitable acquisition, retargeting and retention, powered by the Meta Growth Engine.
- Structured creative testing and iteration
- Pixel, CAPI and clean event tracking
- Prospecting, retargeting and retention built as one funnel
Google Ads Management
Search, Shopping and Performance Max structured to capture high-intent demand without wasting budget on the wrong queries.
- Search, Shopping and PMax architecture
- Query mining and negative-keyword discipline
- Feed optimisation tied to your Shopify catalogue
AI Search (AEO)
Answer Engine Optimisation that makes your brand the cited answer in ChatGPT, Perplexity and Google AI Overviews, not an also-ran.
- Crawlable, answer-ready site structure
- Entity, schema and llms.txt foundations
- Content built to be quoted, not just ranked
Shopify CRO
Conversion rate optimisation and funnel design that lift AOV and revenue per session, so every dollar of traffic works harder.
- Landing page and PDP conversion audits
- Offer, bundle and AOV strategy
- Structured A/B testing against revenue, not clicks
Systems you can see in the numbers.
Selected outcomes from managed accounts. Brands are anonymised where NDAs apply; every figure below reflects real, attributed account performance.
Rebuilt tracking, restructured the account, and installed a structured creative-testing cadence so scaling stopped being a gamble.
Clean attribution plus disciplined testing cut wasted spend while holding profitable scale through peak season.
Founder headshot to be added
The strategist planning your growth is the one running it.
Next Nova is led by Andrew Becquet, an Australian performance marketer and product builder. Every account gets senior ownership, not a junior on autopilot. That is the whole point.
From audit to scale, without the guesswork.
Free growth audit
We review your account, tracking and funnel, then show you exactly where profit is leaking and where the fastest upside sits. No pitch, no obligation.
Growth plan
You get a clear, prioritised plan: what we would fix first, what we would test, and the profit thesis behind each move.
Build the system
We install tracking, restructure the account, and stand up the Meta Growth Engine, so growth becomes repeatable instead of lucky.
Scale on profit
We scale only when profitability holds, report on blended revenue, and keep senior hands on the account every week.
Questions serious brands ask.
Who does Next Nova work with?
Scaling DTC and e-commerce brands (roughly $2M to $50M in revenue), funded challenger brands deploying real spend, and founders or CMOs across AU, UAE, UK and USA who optimise for profit, not vanity metrics.
What is the Meta Growth Engine?
It is our proprietary five-step Meta system: audit and tracking, account architecture, structured creative testing, profitable scaling with guardrails, and clean attribution reporting. It is how we make growth repeatable instead of lucky.
Do you only run Meta ads?
No. We run Meta Ads Management, Google Ads Management, AI Search (AEO) and Shopify CRO as one connected system, measured against profit. Most brands start with the channel where the fastest upside sits.
How is reporting handled?
On blended, real-revenue attribution, not just in-platform ROAS. You see what actually drives profit, reported clearly and on a cadence that fits how you make decisions.
What does getting started look like?
It begins with a free growth audit. We review your account, tracking and funnel, then show you where profit is leaking and where the upside is. If it is a fit, we build from there.
Scale on profit, not vanity metrics.
Get a free growth audit and see exactly where your next block of profitable scale is hiding.
Senior strategist oversight · limited onboarding windows · no obligation