Be the answer AI engines cite, not the result they skip.
Buyers are asking ChatGPT, Perplexity and Google AI Overviews instead of scrolling ten blue links. Answer Engine Optimisation makes your brand the source those engines quote.
Search is splitting into two front doors.
Classic SEO still matters, but a growing share of high-intent research now happens inside answer engines that never send a click unless they cite you. If your site is invisible to AI crawlers, or is a client-rendered shell that returns near-empty HTML, you simply are not in the answer. That is a demand channel most brands are leaving entirely uncontested.
- JavaScript shells. Client-rendered pages that AI crawlers read as near-empty documents.
- No entity signals. Missing schema and structured data, so engines cannot map who you are.
- Ranked, not quotable. Content written to rank on Google but not framed to be cited by an LLM.
- No crawler rules. No llms.txt or explicit AI-crawler directives shaping how models read you.
We practise the AEO we sell.
This very site is server-readable, schema-rich and answer-structured, because a shop window that AI cannot read is the worst possible proof for an AEO service.
Crawlability audit
We check what AI crawlers actually see, then fix rendering so the full content exists in raw HTML.
Entity & schema
Organization, Service, FAQ and breadcrumb structured data so engines can map and trust your brand.
Answer-ready content
Content reframed into clear, quotable answers to the questions your buyers actually ask.
Crawler directives
llms.txt, robots rules and explicit AI-crawler policy shaping how models read and cite you.
Citation targeting
We identify the prompts and queries where you should appear, and build the pages that earn the citation.
Measurement
Tracking whether and where your brand is surfacing across answer engines over time.
An answer-engine presence, engineered.
Technical AEO
Rendering, schema and crawler directives that make your site legible to AI engines.
Content architecture
Question-led pages and clear entity structure designed to be quoted, not just ranked.
Structured data build
Full JSON-LD implementation across the pages that matter for your category.
Prompt research
The real questions buyers ask engines about your category, mapped to pages you can own.
SEO alignment
Classic and answer-engine optimisation kept coherent, so one does not undercut the other.
Senior ownership
Strategy and execution led by a senior strategist who actually understands how these engines read.
Straight answers.
Is AEO just SEO with a new name?
No. SEO optimises to rank a link a human clicks. AEO optimises to be the source an answer engine quotes when it responds directly, often without any click. The technical foundations overlap, but the content strategy and success measure are different.
How do you know if it is working?
We track whether your brand surfaces in answer-engine responses for the prompts we target, and monitor crawlability and citation over time. It is a newer discipline, so we are transparent about what is measurable and what is directional.
Do I need a new website?
Usually not. Most gains come from fixing rendering, adding structured data, and reshaping existing content. If your site is a JavaScript shell that crawlers cannot read, we will tell you plainly and scope the fix.
Does this pair with paid?
Yes. AEO compounds the organic and brand demand that makes paid acquisition cheaper. It is one part of running Meta, Google, Shopify and AI Search as a single system.
Find out if AI can even read your site.
The free AEO audit shows what answer engines see today, and what it takes to get cited.
Senior strategist oversight · no obligation