You already paid for the traffic. Now make it convert.
Conversion rate optimisation and funnel design that lift AOV and revenue per session, so every dollar you spend on ads works harder before you spend the next one.
The cheapest growth you have is the conversion you are missing.
Every point of conversion rate and every dollar of AOV multiplies across all the traffic you already buy. Yet most brands pour budget into more clicks while the store quietly loses the ones it has, to slow pages, weak offers, and a checkout that adds friction at the worst moment.
- Leaky PDPs. Product pages that describe but do not persuade or answer objections.
- Flat AOV. No bundles, thresholds or upsells doing the work they should.
- Guesswork changes. Redesigns based on opinion, never tested against revenue.
- Ad-to-page mismatch. Traffic landing on the homepage instead of the page that sold them.
Test against revenue, not opinions.
Conversion audit
A full teardown of your funnel, from ad click to checkout, quantifying where revenue leaks and why.
Hypothesis backlog
A prioritised list of tests ranked by expected impact and effort, tied to a clear revenue thesis.
PDP & landing pages
Product and landing pages rebuilt to answer objections and match the promise that drove the click.
AOV strategy
Bundles, thresholds and upsells engineered to raise order value without discounting your margin away.
Structured A/B testing
Tests run properly, measured against revenue per session, so wins are real and repeatable.
Ad alignment
Traffic pointed at the right page, coordinated with your Meta and Google campaigns.
More revenue from the traffic you already have.
Funnel audit
A clear map of where and why conversions and revenue are being lost.
Test roadmap
A prioritised, revenue-ranked backlog of experiments, not a pile of opinions.
Page builds
High-converting PDPs and landing pages built and shipped, not just recommended.
Offer & AOV design
Bundle, threshold and upsell strategy that lifts order value on purpose.
Reporting
Results measured on revenue per session and AOV, so you know what actually moved.
Senior ownership
A senior strategist running the programme and coordinating it with paid.
Straight answers.
Do you need a lot of traffic for CRO to work?
For statistically valid A/B testing, yes, volume helps. For lower-traffic stores, we lead with high-confidence best-practice fixes and qualitative analysis, then layer in testing as volume grows. The free audit will tell you which approach fits.
Will you build the pages or just advise?
We build. Recommendations that sit in a slide deck do not lift revenue. We ship the changes, measure them, and iterate.
How does this connect to my ads?
Directly. CRO multiplies the return on every dollar of paid traffic, and we coordinate landing pages with your Meta and Google campaigns so the message is consistent from click to checkout.
Do you discount to lift conversion?
Rarely, and never as a default. Discounting trains customers to wait and erodes margin. We prefer offer design, bundling and objection handling that lift conversion and order value while protecting profit.
Stop losing the traffic you paid for.
A free CRO audit shows exactly where your store is leaking revenue.
Senior strategist oversight · no obligation