Capture the demand that is already searching for you.
Search, Shopping and Performance Max, structured to win high-intent buyers without bleeding budget into the wrong queries. Every campaign tied back to real revenue.
Google is where intent lives, and where budget quietly disappears.
Performance Max becomes a black box. Shopping runs on a neglected feed. Broad match spends on queries that will never convert. The demand is real, but without structure and query discipline, most of the budget funds the wrong clicks.
- Opaque PMax. One blended campaign hiding where profit and waste actually sit.
- Weak feeds. Shopping and PMax starved by thin titles, missing attributes and stale data.
- Loose match types. Broad match spending on irrelevant queries with no negative discipline.
- Channel silos. Google and Meta optimised separately, double-counting the same conversions.
Structure first, then scale.
Account & feed audit
We map campaign structure, match types, negatives and product feed health before spending changes a thing.
Search architecture
Intent-segmented campaigns and tight negative discipline so budget concentrates on queries that convert.
Shopping & PMax
Feed optimisation and asset-group structure that give the algorithm clean signal and you real visibility.
Query mining
Ongoing search-term review turning waste into negatives and new winners into dedicated campaigns.
Cross-channel view
Google read alongside Meta on blended attribution, so the two channels stop stealing each other's credit.
Profit reporting
Reporting against real revenue and margin, not just in-platform conversion value.
Everything tied to intent and margin.
Search & PMax management
Full build and ongoing management across Search, Shopping and Performance Max.
Feed optimisation
Titles, attributes and structure optimised, tied directly to your Shopify catalogue.
Conversion tracking
Clean, deduplicated conversion tracking so bidding runs on trustworthy signal.
Landing alignment
Traffic pointed at the right collection or page, coordinated with Shopify CRO where it counts.
Query discipline
A living negative-keyword and search-term process that compounds efficiency over time.
Senior ownership
A senior strategist making the calls and reporting weekly. No junior autopilot.
Straight answers.
Should I run Google or Meta first?
It depends on where the fastest profitable upside sits, which the free audit will tell you. Many brands run both, with Google capturing existing intent and Meta creating new demand. We manage them as one system so they reinforce rather than cannibalise.
Can you fix a messy Performance Max campaign?
Yes. We restructure PMax into asset groups with clean signal, separate brand and non-brand traffic, and give you visibility into what is actually driving profit inside the black box.
Do you handle the product feed?
Yes. Feed quality is one of the highest-leverage fixes in Shopping and PMax. We optimise titles, attributes and structure tied to your Shopify catalogue.
How do you report?
On blended, real-revenue attribution across channels, so you see true profit contribution rather than double-counted in-platform conversions.
Find the intent your budget is missing.
A free audit shows where your Google spend is working and where it is leaking.
Senior strategist oversight · no obligation