Meta ads, built as a system, not a set of boosted posts.
We install the Meta Growth Engine so your paid social becomes a profitable, repeatable machine: structured testing, clean attribution, and senior oversight on every dollar.
Most Meta accounts leak profit in the same three places.
Spend scales but blended ROAS slides. Creative goes stale and the whole account leans on two aging winners. Attribution is broken, so budget pours into campaigns that look good in-platform but do not move real revenue. None of that is a Meta problem. It is a systems problem.
- Broken tracking. No CAPI, duplicated events, and signal loss that quietly starves the algorithm.
- Random creative. No testing framework, so winners are found by luck and lost without warning.
- Vanity reporting. In-platform ROAS that flatters the account while blended profit erodes.
- Scaling on hope. Budgets pushed before the account is stable, so CAC spikes at exactly the wrong moment.
The Meta Growth Engine, applied to your account.
Audit & tracking
Pixel, CAPI and event validation so every optimisation runs on clean, deduplicated data.
Account architecture
Campaigns, ad sets and audiences structured for signal, control and clean scale.
Creative testing
A documented cadence of hypotheses. Winners compound into the funnel; losers are cut fast.
Profitable scaling
Budgets rise only when profit holds. Guardrails before gas, protecting CAC as you grow.
Attribution & reporting
Blended, real-revenue reporting so you scale on profit, not in-platform vanity.
Full-funnel, not just prospecting.
Prospecting
Structured cold acquisition that finds new profitable audiences without torching CAC on broad guesswork.
Retargeting
Warm-audience funnels that convert the visitors your prospecting earned, sequenced by intent and recency.
Retention
Post-purchase and win-back flows that lift LTV, so acquisition maths works at higher spend.
Creative direction
Briefs and angles built from what the data says will win, not what looks nice in a feed.
Tracking & CAPI
Server-side events, deduplication and validation, the exact infrastructure we audit other agencies for missing.
Weekly senior review
A senior strategist reviewing, deciding and reporting every week. No junior autopilot.
Straight answers.
What ad spend do I need for this to work?
The Meta Growth Engine is built for brands deploying meaningful spend, typically scaling DTC and e-commerce brands in the $2M to $50M range. If you are earlier but serious about profitable scale, the free audit will tell you honestly whether now is the right time.
Do you build the creative?
We direct it. We brief the angles, hooks and formats the data says will win, and work with your creators or ours to produce them. Creative is treated as a testable variable inside the system, not an afterthought.
How fast will I see results?
The first wins usually come from fixing tracking and cutting waste, which can move numbers quickly. Compounding, durable scale comes from the testing cadence and takes a few cycles. We report honestly on both.
Who runs my account day to day?
A senior strategist. The person planning your growth is the person running it. That is the entire reason Next Nova exists.
See where your Meta account is leaking profit.
The free audit shows you exactly where the upside is, before you commit to anything.
Senior strategist oversight · no obligation